I’ve created a personalized quiz funnel designed to segment visitors by project type and intent—whether they’re pet owners, golfers, or professional installers—and paired it with conversion-optimized landing pages featuring clear headlines, prominent forms, and trust elements.
- Headline: Hooks attention and continues the conversation from the ad
- Subheadline: Expands on the promise and creates curiosity
- Hero Video (Video Sales Letter)
- Primary CTA Button: Clear action to take
Video Sales Letter Full Script
The Hook Script: The Hook Script: [TONE: empathetic] [ENERGY: low to medium] [PACE: slow] Here we'll have a full script of the VSL. Someone from your team will record this video. A video that completely aligns with the brand voice and talk to prospects as if "selling-to-many"
Three Video Ads Scripts
Video 1: 30-second Video Ad Script Hook (Close up on a water meter spinning wildly) Are you tired of watching your money go down the drain? Voiceover Every time you water your lawn, you're pouring money away. And for what? A patchy, brown, high-maintenance yard? There's a better way. With Purchase Green, you get a perfect, lush lawn 365 days a year with ZERO watering. We've helped our customers save over a billion gallons of water. It's time to stop mowing and start living. Visual Direction Quick cuts: water meter spinning, frustrated person with a lawnmower, muddy paw prints in a house, then a sudden switch to a beautiful, green artificial lawn with a happy family playing. Show a friendly Purchase Green employee smiling. End on a shot of a local Purchase Green showroom. Text Overlays Stop Wasting Water! Perfect Green Lawn, 24/7 Save Time & Money 60+ Locations Nationwide CTA Get your FREE quote and sample kit today! Video 2: 60-second Video Ad Script Hook (A person is pushing a lawnmower in the scorching sun, looking exhausted) This is your weekend. Or, it could be this... (Scene switches to the same person relaxing in a hammock on a perfect green lawn with a cold drink). Voiceover The great American weekend. Are you spending it working on your yard, or enjoying it? The endless cycle of mowing, watering, and fertilizing is a time-consuming, expensive chore. And after all that work, you're still left with brown spots and muddy patches. At Purchase Green, we believe you deserve a beautiful yard AND your weekends back. We are the nation's largest artificial grass distributor, with over 60 showrooms where you can see and feel the quality for yourself. Our expert team will guide you to the perfect turf for your needs, whether you're a DIY pro or want a professional installation. We have everything you need in one place, and our 'Ready to Roll' Guarantee means your project won't be delayed. Stop battling your lawn. Start enjoying it. Visual Direction Start with the struggling homeowner. Contrast with the relaxing scene. Show close-ups of muddy paws, then a clean floor. Show a customer in a Purchase Green showroom touching the turf samples. A friendly employee consults with a couple. Show a fast-motion sequence of a DIY installation, then a professional installation. End with a wide shot of a stunning backyard with an artificial lawn, with the family from the beginning enjoying a barbecue. Text Overlays Your Weekends Back, Guaranteed. Tired of Mowing? No More Mud. 37 Turf Varieties DIY or Pro Install Visit Our Showroom CTA Visit PurchaseGreen.com to find your local showroom and get a FREE quote! Video 3: 90-second Video Ad Script Hook (Split screen: Left side shows a family trying to play on a patchy, sad-looking lawn. Right side shows a vibrant, perfect artificial lawn.) Which yard would your family rather play on? Voiceover Your yard should be a source of joy, not frustration. But for many, it's a constant battle against brown spots, mud, and maintenance. What if you could have a perfect, safe, and beautiful lawn every single day, without lifting a finger? Welcome to Purchase Green. We're not just a turf company; we're your partners in creating the outdoor space of your dreams. With 37 varieties of American-tested, lead-safe, non-toxic turf, we have the perfect solution for any yard, from pet-friendly spaces to backyard putting greens. Our unique value is our one-stop-shop experience. Visit one of our 60+ showrooms nationwide to see and feel the products. Our expert staff will provide a free, comprehensive quote with no hidden costs. We have all the tools and supplies for the DIYer, and a network of certified installers for those who want a professional touch. Our 'Ready to Roll' Guarantee means we have over 2 million square feet of turf in stock, so your project starts on time. We've saved our customers over a billion gallons of water and countless hours of work. It's time to transform your yard and your life. Visual Direction Start with the split-screen. Show kids playing safely on the artificial turf. A dog runs around without getting muddy. A person practices their golf swing on a backyard putting green. A customer interacts with a knowledgeable employee in a bright, clean Purchase Green showroom. Show the vast warehouse with rolls of turf. A customer receives a free sample kit in the mail. Show a before-and-after transformation of a yard. End with a testimonial from a happy customer like Bill K. Text Overlays The Perfect Play Area, 365 Days a Year Safe for Kids & Pets #1 in the USA - 60+ Locations Free Samples & Quotes DIY & Pro-Install Support Ready to Roll Guarantee Your Transformation Awaits CTA Your perfect lawn is waiting. Click to get your FREE sample kit and no-obligation quote now!
- A homeowner looking to improve my own yard.
- A professional contractor or landscaper.
- A business owner or property manager.
- I'm interested in becoming a Purchase Green partner (franchisee, dealer).
- My water bill is too high.
- I spend too much time on maintenance (mowing, weeding).
- It's patchy, brown, or muddy.
- All of the above.
- A small patch (under 250 sq. ft.).
- A typical front or back yard (250 - 1,000 sq. ft.).
- A large yard or multiple areas (1,000 - 5,000 sq. ft.).
- A commercial or very large project (5,000+ sq. ft.).
- Just me / adults.
- My kids.
- My pets.
- Kids and pets.
- A beautiful, low-maintenance lawn.
- A safe, clean area for kids and pets to play.
- A home putting green.
- A professional, clean look for my business.
- I'm a DIY pro and plan to do it myself.
- I'm considering DIY, but I'm not sure yet.
- I'd prefer to have it professionally installed.
- I need a referral to a reliable installer.
- Not that important, I trust online reviews.
- Somewhat important, I'd like to see samples.
- Very important, I want to visit a showroom.
- Crucial, I need to see it in person.
- Just gathering ideas, no timeline yet.
- Within the next 3-6 months.
- Within the next 1-2 months.
- As soon as possible.
- I'm not sure yet.
- Under $2,000.
- $2,000 - $7,500.
- Over $7,500.
- Yes, and I loved it.
- Yes, but I had a bad experience.
- No, this is my first time.
- I'm a contractor who has installed it before.
- Social Media (Facebook, Instagram).
- A friend or family member.
- I drove by a showroom.
- Online search.
- Price.
- Product quality and durability.
- Expert guidance and customer service.
- Availability and speed of completion.
Thank you for scheduling a consultation with Purchase Green! We're excited to learn more about your project and show you how we can help you create the perfect, low-maintenance lawn.
Your consultation is confirmed for:
Date: [Date]
Time: [Time] [Timezone]
This will be a 15-20 minute discovery call where we will:
1. Discuss your project goals and vision.
2. Understand the frustrations you're having with your current lawn.
3. Walk you through the Purchase Green process and answer your initial questions.
To make the most of our time together, please be prepared to briefly discuss your property, the approximate square footage of the area you're considering, and what you hope to achieve with your new space.
A calendar invitation has been sent to your email. Please accept it to ensure you get a reminder.
We look forward to speaking with you!
Best regards,
The Team at Purchase Green
The Grass is Greener Because We're On Your Side.
Pre-Call Email 2 (2 days before call)
Subject Line: Quick prep for our call on [Date] Preview Text: A few things to think about before we chat. Body: Hi [Prospect Name],Just a friendly reminder that our consultation is scheduled for [Date] at [Time].We're looking forward to connecting with you. To help you prepare, here are a couple of things to think about:• What does your dream yard look like? (Is it a play area for kids? A clean space for pets? A beautiful spot for entertaining?)• What is the single biggest thing you want to change about your current lawn?Thinking about these questions will help us tailor our conversation to your specific needs.In the meantime, feel free to browse our gallery of customer transformations to get some inspiration: [Link to Gallery]Talk to you soon!Best regards,The Team at Purchase GreenWe're Happy, Helpful and Happy to Help! CTA: View Inspiration Gallery
Pre-Call Email 3 (1 day before call)
Subject Line: Tomorrow: Your consultation at [Time] Preview Text: Final reminder for our call tomorrow. Body: Hi [Prospect Name],This is a final reminder that your consultation with Purchase Green is tomorrow, [Date], at [Time].We are excited to show you why we are the #1 artificial grass distributor in the nation and how we can help you achieve a beautiful, maintenance-free lawn that saves you time, money, and water.Get ready to say goodbye to mowing, watering, and muddy paws!We'll call you at your scheduled time.Best regards,The Team at Purchase GreenThe Grass is Greener Because We're On Your Side. CTA: Get Excited!
Opt-In Nurture Email 1 (Immediate)
Subject Line: Your FREE Purchase Green Sample Kit is on its way! Preview Text: Here's what to expect next. Body: Hi [Prospect Name],Thank you for requesting a free sample kit from Purchase Green! It's currently being processed and will be shipped to you shortly. You've taken the first step towards a beautiful, maintenance-free lawn, and we're excited to be on this journey with you.Your kit includes a selection of our most popular turf varieties. As you explore them, you'll notice the quality, realism, and durability that make us the nation's #1 artificial grass distributor.Over the next few days, we'll be sending you some helpful information to guide you, including:• The #1 mistake homeowners make when choosing artificial grass (and how to avoid it).• A behind-the-scenes look at how our turf can transform a yard just like yours.• An easy way to calculate the impressive ROI of switching to artificial grass.Ready to talk to an expert now? You don't have to wait for your kit to arrive. Schedule a free, no-obligation consultation with one of our friendly experts today.Best regards,The Team at Purchase GreenThe Grass is Greener Because We're On Your Side. CTA: Book a Free Consultation
Opt-In Nurture Email 2 (Day 3)
Subject Line: The #1 mistake people make when buying artificial turf Preview Text: Don't let this happen to your project. Body: Hi [Prospect Name],By now, your sample kit should be in your hands or arriving any moment. As you're comparing options, we want to share a crucial piece of advice.The #1 mistake homeowners make when choosing artificial grass is focusing only on the turf itself, and not the company behind it.A beautiful lawn requires more than just good turf. It requires a complete system: the right backing, the correct infill, proper seam tape, and expert installation guidance. Sourcing these from different places leads to confusion, delays, and often, a disappointing result.This is why Purchase Green is a one-stop shop. We provide everything you need—from 37 varieties of turf to every last fastener—all in one place. Our expert staff and educational resources ensure you get it done right, whether you DIY or use one of our certified installers.Don't risk your investment on a piecemeal solution. Partner with the company that's on your side from start to finish.Ready to discuss your complete project? Book a free, 15-minute call with us.Best regards,The Team at Purchase GreenWe're Happy, Helpful and Happy to Help! CTA: Schedule My Free Call
Opt-In Nurture Email 3 (Day 7)
Subject Line: How Bill K. transformed his yard (and his weekends) Preview Text: See what's possible with Purchase Green. Body: Hi [Prospect Name],A week ago, you took the first step towards a better yard. Still on the fence? See what a real transformation looks like.Meet Bill K. from Castle Rock. He was tired of the constant work and disappointing results of his natural lawn. He chose Purchase Green because he wanted a professional experience and a guaranteed result.Here's what he said:"From start to finish, the experience was easy and professional. Ryan's knowledge of the product was second to none and made our purchase decision easy. The job was completed correctly and on time. We were so satisfied... we have referred our friends and clients to Purchase Green."Bill's story is not unique. We have helped over 100,000 homeowners like him reclaim their weekends and create beautiful, functional outdoor spaces that are the envy of the neighborhood.You can have this too. A beautiful, maintenance-free lawn is not a fantasy—it's a choice. It's time to stop dreaming about a perfect yard and start enjoying one.Your personal consultation is the next step. Let's spend 15 minutes mapping out your project. There's no pressure, just expert advice tailored to you.Best regards,The Team at Purchase GreenThe Grass is Greener Because We're On Your Side. CTA: Book My Free, No-Obligation Consultation
YES or NO?
- Run ads → Send to homepage or contact form
- No qualification, no nurture, no follow-up
- Conversion rate: LOW
- Most leads go cold within 7 days
- Run ads → Landing page → Quiz → Segmentation → Automated nurture → Consultation
- Pre-qualifies leads, educates prospects, builds trust automatically
- Conversion rate: HIGH (5-10X better)
- Nurtures leads for 1-3 months until they're ready
✅ Better qualification
✅ Higher show-up rate
✅ Improved close rate
✅ Referral multiplier